Google Your Family Tree is published by FamilyLink.com, Inc., a Utah-based company providing print and online services for families. FamilyLink.com, Inc. is a family of services that includes WorldVitalRecords.com, FamilyLink.com, WebTree.com, and the We're Related and My Family applications on Facebook. The focus of the company is to provide innovative tools to connect families. FamilyLink.com, Inc. has more than 3.4 million unique global visitors each month and 27.3 million page views per month. We're Related is one of the fastest growing social networks for genealogists. We're Related is a family-based application on Facebook.com that allows individuals to find relatives on Facebook, connect with friends and family members, build family trees, and share news and photos. My Family application is a great way for people to express themselves and to share interesting characteristics about their family with those they connect with on social platforms.
Founded in 2006, by Paul Allen and several key members of the original ancestry.com team, FamilyLink provides affordable genealogy content and range of social networking tools enabling individuals to connect with family members throughout the world.
"I started ancestry.com with my best friend back in 1996. Over the next few years I saw it grow into the largest genealogy company in the world. Because of some internal decisions made by our investors I felt the company changed directions from our original intentions, and I left the company,” said Paul Allen, CEO, FamilyLink.
After leaving ancestry.com, Allen still felt the need to bring families together and to do it in a way that was affordable to families. These desires brought Allen back to the genealogical field.
Before founding FamilyLink, Allen started Provo Labs, Inc. an incubator fund of seed capital for emerging companies, or a “think tank.” Some of the first employees at Provo Labs were Richard Stauffer, former ancestry content processing developer, and John Ivie, data compiler for the first three billion records at ancestry. These two programmers played a vital role in building the foundation of ancestry.com. David Lifferth, content engineer, also began to work at Provo Labs and later Allen selected him to lead the team at FamilyLink as the company set out to launch its flagship service, WorldVitalRecords.com. The management team has more than 50 years of combined experience as pioneers in the online genealogy industry.
Once Allen became the CEO for FamilyLink, he set a goal to acquire 10 percent of the market share in the genealogy space by the year 2012 OR he set a goal to become the number two genealogy company on the Web. One of the main strategies Allen set to achieve this goal was to partner with as many companies as possible to acquire content, while sharing revenues and royalties with these content providers. In September 2007, DearMYRTLE wrote, "With all the partnering, special offers, combined sign-ups and such, WVR clearly wins the award for the most prolific agreement-signing genealogy website of the year."
On October 4, 2006, FamilyLink sold its first membership subscription with 21 online databases on WorldVitalRecords.com. Currently the site has more than 25,000 subscribers with more than 11,000 databases containing more than 1.2 billion online names and records.