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Google Your Family Tree Book to be
Localised for Australia & New Zealand

Auckland, New Zealand — 17 January 2009 — In connection with the 12th Australasian Congress on Genealogy & Heraldry being hosted in Auckland, New Zealand by the Australasian Federation of Family History Organisations, author Dan Lynch is pleased to announce a partnership with Gould Genealogy to publish and distribute his new reference book, Google Your Family Tree, for the Australasian market.

"I'm extremely pleased with the reception my book has received and was a bit surprised to see so many International orders during our first two months of shipments," said Dan Lynch, author of Google Your Family Tree and founder of Mattatuck Consulting. "During our first month, we had orders from customers in all 50 states, every Canadian province, and more than a dozen countries — Australia and New Zealand were our most frequent shipping destinations outside North America." In October 2008, Lynch responded to an email inquiry from Australia following a radio interview on a popular genealogy talkshow which was also broadcast live via the Internet. That inquiry was from Alan Phillips, founder of Gould Genealogy and History, the leading supplier of genealogy products to the Australian market.

"While listening to the broadcast, I immediately recognised the potential of this new book and sent an inquiry through the website. I received a call later that same day from Dan and he shared an electronic preview copy of the book with me. After reviewing the text, I knew this book would do well in our market!" noted Alan Phillips. While the book was still in the final stages of being launched for the North American market, Lynch and Phillips continued to discuss the feasibility of a local market version. Luckily, the fundamentals of using Google are the same in every geographic market, as are the basic elements of genealogy research.

In addition to offering a printed book, Lynch and Phillips plan to release a companion CD, as well as a series of Quick Reference Cards that have also been well received in the United States. Details will be made available in the coming weeks and the Australian Edition of the book is expected to ship in early March 2009.

About Mattatuck Consulting, LLC.
Established in 2002, Mattatuck Consulting is a privately held marketing and technology consulting firm based in Trumbull CT. Serving a wide range of clients in both traditional and online marketing, Mattatuck has a specialty emphasis in serving the genealogy and family history marketplace. Mattatuck founder Dan Lynch is a member of the Association of Professional Genealogists (APG) with more than 25 years research experience. Clients include The Statue of Liberty-Ellis Island Foundation (New York), (London), and and (Provo UT). Lynch is also the author 'Google Your Family Tree' — a guidebook for online genealogy research.

About Gould Genealogy
Gould Genealogy is Australia's leading supplier of products and services for all aspects of family history research. Established in 1976, founders Alan and Anthea Phillips have offered a full range of genealogy books, software, data CDs, maps, microfilm, and other products of interest to the large and growing market of family history enthusiasts living in Australia and New Zealand. The Phillips' also operate Archive Digital Books Australasia and Gould Digital.

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Media Contacts:
Mattatuck Consulting, LLC.
Daniel M. Lynch
+1 203 459 4949 (Connecticut USA)

Gould Genealogy & History
Alan Phillips
+61 8 8396 1110 (Modbury, South Australia)

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