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Canadian Distribution Announced for Google Your Family Tree Book

Toronto, Ontario, Canada — 18 February 2009 — In response to an exceptionally strong demand from family history enthusiasts living in Canada, and Dan Lynch, author of Google Your Family Tree, have announced a partnership with Moorshead Magazines, Ltd. whereby the Toronto-based magazine publisher will serve as a Canadian reseller fulfilling direct-to-consumer orders for shipment throughout Canada. Moorshead will also help market and sell the book in print and at a variety of Canadian genealogy and family history events.

"This will be a fantastic partnership and I'm pleased that Canadian customers will realize immediate benefits through more cost effective and timely receipt of their orders," said Dan Lynch, author of Google Your Family Tree and founder of Mattatuck Consulting. "Since the book first began shipping just three months ago, we have shipped quite a few units to individuals, libraries, and societies based in Canada. It was costing Canadian customers too much and taking too long for orders to be fulfilled. Ed and Rick offered a simple solution and they're great guys to deal with!" Lynch has been working with owners Ed Zapletal and Rick Cree, as well as others from Moorshead for several years, first as an occasional writer and then as business partner working on behalf of his clients in the genealogy sector.

"This alliance is core to what we have been doing for more than twenty years," said Ed Zapletal, co-owner of Moorshead Magazines Ltd. which publishes and distributes several magazines and books serving the genealogy and history marketplace, primarly in North America. "It's an outstanding book. We know the interest in this topic is strong among our readers. In fact, when we launched Internet Genealogy in 2006, we selected Dan's article about Google as our lead cover story and it received a tremendous response — and that was three years ago!"

Effective immediately, Canadian orders placed through the book's Web site at will be fulfilled through Moorshead.

About Mattatuck Consulting, LLC.
Established in 2002, Mattatuck Consulting is a privately held marketing and technology consulting firm based in Trumbull CT. Serving a wide range of clients in both traditional and online marketing, Mattatuck has a specialty emphasis in serving the genealogy and family history marketplace. Mattatuck founder Dan Lynch is a member of the Association of Professional Genealogists (APG) with more than 25 years research experience. Clients include The Statue of Liberty-Ellis Island Foundation (New York), (London), and and (Provo UT). Lynch is also the author 'Google Your Family Tree' — a guidebook for online genealogy research.

About Moorshead Magazines, Ltd.
Moorshead Magazines Ltd. publishes a four titles and a number of special publications and books dealing with genealogy and history. They include Internet Genealogy, Family Chronicle, Discovering Family History and History Magazine. Family Chronicle was launched in 1996 and is a "How-to" magazine for amateur genealogists. Internet Genealogy is your guide to successful genealogical research using the ever-increasing power of the World Wide Web. Discovering Family History is our newest magazine launched in 2008 for those people who are new to genealogy research. History Magazine is dedicated to increasing our understanding of social history, in particular the life and times of ordinary people.

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Media Contacts:
Mattatuck Consulting, LLC.
Daniel M. Lynch
+1 203 459 4949 (Connecticut USA)

Gould Genealogy & History
Alan Phillips
+61 8 8396 1110 (Modbury, South Australia)

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